3 Tips to Improve Your Content Marketing and Drive Revenue
30 Jun 2021 Jeremy Herrington

3 Tips to Improve Your Content Marketing and Drive Revenue

Content marketing is really the pinnacle of what marketing truly is. Content marketing is a strategy that is designed to generate revenue by creating and distributing value by creating content that attracts a defined and targeted audience. If done well this can create thousands in additional revenue and can move your business to the next level. Here are some ways you can generate revenue from content marketing!


Know Your Audience!

Knowing who your target demographic is for your item or service is crucial in having a successful campaign. This requires you to look at shopping habits and doing testing to make sure you are able to target the marketing with your products and services. At the start of every marketing campaign, there should be ample research so you know your customer inside and out. A good way to do this is to create customer personas. This is when you make a fictional character that is an ideal customer. This can help you think more like your customer so you will be able to make your marketing campaign through the lens of the consumer. This is all to ensure that you are going to be targeting the customers that are going to help you grow your company. An example of how this can be put into place is the language that is used in the content. The way you speak to a high-level executive in a B2B campaign differs significantly from if you create a B2C campaign where your target audience is teenagers. Doing research into these customers and knowing the lingo of the industry can help to ensure that the customers relate more to your content and have a more likely chance to convert into loyal and returning customers.


Unique Value Proposition

This is crucial when you are selling products because this will show the customer how you are better than the competition. It can be small things that will help solve their pain points, but it is always necessary when selling products to be able to describe why your product is innately better. You can do this through storytelling and doing research into your competitors and seeing what you do better. To get a loyal customer base it needs to be more than a great product they need to feel connected to the company. This can be through sponsorships or influencers. When someone sees their favorite celebrity endorse a product they are more likely to try it out and see if it is as good as they say. You can also tell a story through meaningful content on social media platforms where customers can see that you are actively trying to engage in the community. A great example of this is Wendy’s. Wendy’s has a very relatable way that they interact with the community on Twitter and because of that since starting up their new Twitter campaign their mentions have increased by 200%.


Research and Information

Every campaign is not going to be successful, but the important thing is that you can learn from the mistakes that you have learned and gained data. Having data on your audience will make sure that the next time you are running a campaign you will be able to better target your audience. So no matter what there is not a failed campaign because you can always learn as a company and keep the data, so you don’t repeat it. This can also be for the campaigns that are incredibly successful, you can see why it worked so well and replicate it. When a marketing campaign is based on research and statistics it is stated that they have a over 150% ROI, so it is crucial to do the dirty work before creating content.


Content marketing is not going away anytime soon, with more and more companies moving out of brick and mortar stores it makes it easily accessible for your customers to go onto your website or social media pages at a click of a button. It is crucial that you are active in content creation because even working on a small budget it can generate revenue and pull in potential leads and customers

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