Content marketing is really the pinnacle of what marketing truly is. Content marketing is a strategy that is designed to generate revenue by creating and distributing value by creating content that attracts a defined and targeted audience. If done well this can create thousands in additional revenue and can move your business to the next level. Here are some ways you can generate revenue from content marketing!
Know Your Audience!
Knowing who your target demographic is for your item or service is crucial in having a successful campaign. This requires you to look at shopping habits and doing testing to make sure you are able to target the marketing with your products and services. At the start of every marketing campaign, there should be ample research so you know your customer inside and out. A good way to do this is to create customer personas. This is when you make a fictional character that is an ideal customer. This can help you think more like your customer so you will be able to make your marketing campaign through the lens of the consumer. This is all to ensure that you are going to be targeting the customers that are going to help you grow your company. An example of how this can be put into place is the language that is used in the content. The way you speak to a high-level executive in a B2B campaign differs significantly from if you create a B2C campaign where your target audience is teenagers. Doing research into these customers and knowing the lingo of the industry can help to ensure that the customers relate more to your content and have a more likely chance to convert into loyal and returning customers.
Unique Value Proposition
This is crucial when you are selling products because this will show the customer how you are better than the competition. It can be small things that will help solve their pain points, but it is always necessary when selling products to be able to describe why your product is innately better. You can do this through storytelling and doing research into your competitors and seeing what you do better. To get a loyal customer base it needs to be more than a great product they need to feel connected to the company. This can be through sponsorships or influencers. When someone sees their favorite celebrity endorse a product they are more likely to try it out and see if it is as good as they say. You can also tell a story through meaningful content on social media platforms where customers can see that you are actively trying to engage in the community. A great example of this is Wendy’s. Wendy’s has a very relatable way that they interact with the community on Twitter and because of that since starting up their new Twitter campaign their mentions have increased by 200%.
Research and Information
Every campaign is not going to be successful, but the important thing is that you can learn from the mistakes that you have learned and gained data. Having data on your audience will make sure that the next time you are running a campaign you will be able to better target your audience. So no matter what there is not a failed campaign because you can always learn as a company and keep the data, so you don’t repeat it. This can also be for the campaigns that are incredibly successful, you can see why it worked so well and replicate it. When a marketing campaign is based on research and statistics it is stated that they have a over 150% ROI, so it is crucial to do the dirty work before creating content.
Content marketing is not going away anytime soon, with more and more companies moving out of brick and mortar stores it makes it easily accessible for your customers to go onto your website or social media pages at a click of a button. It is crucial that you are active in content creation because even working on a small budget it can generate revenue and pull in potential leads and customers
When it comes to running marketing campaigns there is a plethora to chose from, there is traditional print advertisement, there is social media advertisement, but the one that I will focus on today is email marketing. This strategy has been around for many years and can have great results if done correctly. Email marketing is a great way to reach many people in a controlled environment where you can easily target your audience. In this blog, I am going to talk about best practices when it comes to sending out emails and making sure you will draw in as business as you can.
When it comes to email campaigns the first obstacle is making sure that they open your email. Having a targeted tagline that draws in your audience will make sure that you will a high open-rate. From then on a good rule to follow is to make sure that campaigns are targeted directly towards each market segment that you see fit. This will make it more likely for customers to perform the action that you are asking from them if it is answering the email and setting up a meeting or clicking on your website and viewing the products that you have for sale. Another way to ensure that the most amount of people are going to view your email is knowing what schedule works best with professionals. When sending out an email campaign the best days to do so are Tuesday and Thursday morning. This is when you will the best opportunity for conversions.
Automation is key when it comes to running a marketing campaign, if you are sending out emails one by one it becomes a time-consuming task that may not have any success. Email marketing works in bulk, the more emails that you send out the more likely the prospective customer is going to open your email and perform the task. A good rule is to use a platform that will automatically send out the emails that are pre-written to the list of targeted potential customers. By using this you can easily scale your operation to the size that you see fit and can increase the number with just a click of a button. Automation also creates the opportunity for A/B testing. A/B testing is when you send out two emails that are quite similar to each other with a few small differences and seeing which one performs better. Then you can make sure you are using a tested email to ensure the best results. One last thing that Automation provides is clear data, most platforms will provide analytics to make sure you are getting the results you want. Putting in all the effort of a campaign and not knowing the result can be confusing and really a bad investment. When using a platform all of the data will be able to be viewed in an organized manner and will clearly show you what is working and what isn’t working.
When it comes to marketing campaigns they take time to master and takes a lot of trial and error until you come up with the best one that will provide the optimized results. Don’t get discouraged if you have a campaign with a lower open rate, that just means that one thing may have to change. You need to stay patient and stay organized. Keeping track of all data will ensure that your future campaigns are successful!
The trends of the last few years have all been pushing out traditional brick-and-mortar stores, and more and more shopping is going digital. This was expedited by the pandemic. eCommerce is now a must-have no matter what your business is, With lower overhead and the ability to reach customers all over the world it is a no-brainer that now is the time to add eCommerce to your company. By doing so you may think that marketing expenditures are going to skyrocket. Paid advertising is a way to go, but there are more ways to drive traffic to your website. Here are 4 ways that you can get more traffic and conversions on your eCommerce website without spending a dime.
This is a form of referral marketing and can do wonders for your business. It is stated that 81 percent of customers say that when hearing a good review from a friend or family member will heavily influence their decision to buy a product. A great way to get these reviews is to set up an automated email that is sent out to every consumer about two weeks after they have purchased your product. Then they can write an honest review. Another thing way that you can get referrals is to encourage them to post something on their social media using a specific hashtag to win a freebie. This could be a great way for you to get your name out there.
This may not increase your traffic but it will increase your conversion and revenue. It was found that upselling can drive an increase of 4 percent per customer. That number may seem inconvenient on its on but multiplied by thousands, it can bring in more revenue than you’ve ever seen. A prime example of this is when Amazon started upselling on its website it saw a 35 percent increase in sales within the first year. Bundling things together is only going to help you in the long run. We all know it costs way more to get a new client than an existing one, so why not make sure that both parties are happy.
Search engine optimization is a free way to make sure that your website is optimized to show up as high as possible in an organic search. This is possible by having a website with relevant information, use of good keywords, backlinking, and a good URL. There are many other things that you can do to make sure that you are on the first page of a search, but it is a tedious and time-consuming task. It is recommended that you have a person dedicated to doing this for your company because it is ever-changing. There are certain tools that you can use however that may help you along the way. LinkedIn Learning is a great way to learn the basics before implementing and searching for keywords that are relevant to your company. You can also use Google Keyword Planner to make sure that all of the keywords that you want to use are relatable and optimized to your website.
With eCommerce growing at a rate that is unexplainable and showing no sign of slowing, there is no better time than right now to start your journey and create an online shop. The most valuable thing that you will be giving up is your time, but with the right guidance and research, the possibilities are endless.
As the world around us changes, everything evolves with it. Business to Business marketing is no different. Companies are finding new and innovative ways to get their content to their clients at an alarming rate. It is stated that as companies are doing more and more research into their marketing campaigns, they are becoming more efficient and effective. A data point states that data-driven marketing yields a 224 percent return on investment. Here are is some tips and information that you should consider when creating your next marketing campaign for B2B businesses.
Customers are now self-motivated and more educated
With the internet and the amount of online content, social platforms and technology have changed. companies feel before even being in contact with a sales representative. 57 percent of Customers decide on their purchase before being in contact with a sales representative. (CEB Global) This shows that having a strong online presence will always have a positive effect on how you are perceived and could land you your next big client.
71 percent of customers will start their search with a generic google search.
This number is a good reason why search engine marketing is as strong as it is. Do a quick Google search about the industry that you are in and add in a few words like for example for Complemar, I would look up “Fulfillment around me”. This goes with any industry do this search and see where your name is when it comes to the results. Are you on the first page? It is stated that only twenty-five percent of all searchers will look onto that second page so looking into keywords and having your website optimized will do you wonders when people that are in search of companies are scoping the area.
Internal Integration is key when looking at all the digital touchpoints.
This is when looking into your company as a whole and it’s something that all companies can work on. This is saying that having all teams working together and on the same page is crucial to having a good B2B campaign. If you think about the marketers that are working with or for your company they need to have all the information and be kept up to date so that they can have an effective campaign.
B2B marketers that use marketing automation improve sales and grow at a faster rate than their competitors
Lastly, when you have automation it will always improve sales and make you grow faster. A good example of this would be if you are running email campaigns with lead generation services. This could be a great extra step that you can use to grab new customers. Another way you can use automation would be paid social media advertisements that are automatically posted. All your team would have to do is to keep track of all of the logistics and data that is collected while keeping the budget up to date. These are two ways that you can be beating out your competitor. All of these efforts are so you can inform customers about some of the pain points that they are facing that you may be able to fix, your odds will always increase when your sample is increasing. So it is as simple as this, the more people that see your company the more likely they are going to be interested and will contact you for a quote.
You can have the best product or service, but if people do not know you exist they are going to go to your competitors. Marketing is a key tool that is a worthy investment if done right. Using some of the tips and information listed above can help you drive your B2B marketing to the next level.
When looking at social media, Facebook is an advertising powerhouse, with the number of daily users that are currently accessing the website the potential is unlimited. We are here to give you some of the tips and tricks to make sure you know Facebook Ads are going to increase your engagement and generate revenue.
How Facebook Ads can help B2B
When thinking about Facebook advertising it is hard to think that you could have any impact when you are a Business to Business company. When you are a B2B company the first place that you will go to advertise would be LinkedIn, which is not wrong since Facebook is mainly direct to consumers, but there is never anything wrong with giving it a shot. Based on HubSpot’s 2020 Marketing Report they state that companies and brands saw the most return on investment on Facebook. Many of the largest companies use Facebook to generate leads, Most people will get done with a long day in the office to scroll through a feed and if they see something that might interest them, there is a chance that will result in a lead or new client. A good way to make sure it is reaching the right audience is to use the Facebook Ads lookalike audience feature and filter by job title or industry. This will make it so that your ads are going to be viewed by those that could influence you to do business in the future. So although Facebook is direct to consumers there are ways to get around that barrier that could end up helping your business find clients and business.
How Much Money Do You Need To Start?
This question is always going to be raised, but in my opinion, you always need to spend money to earn money. That is how it always goes in the advertising and marketing world, but the major difference is that Facebook is extremely low cost and spending 1 dollar or 1 million dollars, your content is going to be shown to an audience. The upfront cost is something that is hard to beat and makes it easy to experiments with campaigns before heavily investing in the one that did the best in the trial. Facebook does a great job in making sure that they do not just favor the company that pays the most, if you are paying to get your posts out there it is going to reach the audience that you have indicated. It makes it easy to scale up if need be. Let’s say that you are wanting more clicks or views it is easy to put more in your budget and that will then be shown to a greater audience. I also think that it makes it easy because you really don’t have to worry about spending more than you are comfortable with. It will never go over the amount that you have indicated, with Facebook sometimes a little goes a long way and there may be diminishing returns with your product or service so the best thing to do is to experiment with the number to make sure you are getting the optimal number of leads and customers.
All and all Facebook ads a great place to start no matter the size of your company. They can make a real difference and can generate revenue even if you are a B2B company. So what’s stoping you? Go on Facebook today to learn more about how you can get started.
Social media is the fastest-growing media channel in the world. The one that I am going to be talking about today is Instagram. Instagram has over one billion active users making it one of the most popular social media platforms like Facebook and Twitter. It is slightly harder to advertise on because unlike Facebook it is a little bit harder to target specific audiences, but Instagram will exceed eighteen billion dollars in ad revenue in 2021. Here are some of the tips that you can use to increase your presence on Instagram.
If you are consistent there is always going to be growth. The amount you are posting is extremely important because your followers will be expecting you to post and if you follow a schedule it make you gain more followers and interactions with your posts. The best way to do this is to do some research and see when you are seeing the most interactions from your followers, or you can do secondary research to see when people are most active on your platform.
Hashtags are one of the most important things to use when creating a post that has reach. The use of hashtags will make sure that people other than your followers are going to be able to see your post. Using relevant hashtags will make sure your post is going to get in front of the people that will be fans of the content that you create. Most people say that the magic number of hashtags will be three, after three it becomes a reach and makes the post look crowded. Using the right amount of hashtags will make sure that you will increase your following more than the likes that you get on your page.
Using The Right Images
Posting professional photos can make a huge difference in how your company is perceived. Just taking the image is just the start when creating an Instagram post, after taking the image you need to crop the image to the ideal size and then edit it so it will look the best it can be. If you do not have the software to edit it professionally, there are always preset filters that can be chosen on Instagram when posting an image.
Using some of these tips will ensure you a successful start to your companies business page. These tips will get you started but creating a long-term plan will work the best. Create obtainable goals when it comes to followers, Likes Per Post, and Impressions.
Social media is growing to be one of the biggest forms of media and is growing at an unprecedented pace with over 59 percent of the world’s population having a social media presence the potential reach is unlimited and can be a cheaper option compared to print and tv ads. Social media has so much potential because consumers log into and view their feeds daily, which allows them to consume large amounts of media and ads. One thing that is a barrier to entry is how complex it is. Social media is always evolving and hard to keep up with. What might have been a trend one day is gone the next, but with time you could become a social media marketing pro! Here are some reasons why if your company has not looked into social media marketing to put it at the top of your list.
Social media offers the unique opportunity to show your audience and consumer the “behind the scenes” and insight into some of their favorite brands. This is where you can connect with your audience and relate to them, reach out, and respond to them. Doing this will build a closer bond with your customer and their loyalty to your brand will show.
Comparatively to traditional media, the same reach will cost fractions. The most important to grow a page or brand naturally online is to post consistently and have relatable posts. Something else that is crucial is the use of keywords. Using keywords on your posts could garner more traffic and may result in a conversion. By doing this you will gather a following that will be more interested in your brand and may convert to customers in the future.
In this day and age when people have questions or concerns they are not going to call a hotline instead, they might send your company a message on social media or post on their feed something that they might find concerning about your product or brand. Here you can help the customer and also show a sense of authenticity. If someone is talking poorly about your brand or product, you can now reach out to the customer and support them. However, this needs to be done promptly. Time is crucial and keeping the customer waiting for a response is never an option.
Social media is only going to grow and starting might be a daunting task, but it is crucial. Nearly 80 percent of companies share content on social media and not having the presence will put you at an instant disadvantage when it comes to SEO and trying to win over customers. When starting, remember to target the most effective social media platforms, Facebook, LinkedIn, and Twitter. One thing to never forget is a following is not gained over a day, but with quality content and a strict posting schedule, your pages are bound to gain impressions and draw attention from potential customers.
Rochester, NY (Headquarters)
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