3 Ways to Improve Your Packaging
27 Jan 2021 Jeremy Herrington

3 Ways to Improve Your Packaging

Packaging is the first segway for your customer to experience your product, it needs to relay the same message your product is trying to convey to tell a story that will add to the user experience. The design of your packaging has a few tasks, to provide transportation, but to also affect the customer’s perception of your product. For example, a glass perfume bottle with a thicker bottom gives off the perception that the fragrance is more expensive than one without a thick glass bottom. Here are some tips for you to make sure your packaging stands out.


Using Green Packaging

With the world becoming more conscious with the amount of waste that they are generating, companies should also be taking that into consideration. Green packaging is a great way to reduce your carbon footprint and to improve your brand image. It is stated in a recent study that 78% of customers between the ages of 18 to 72 felt more positive about a product whose packaging was made up of recycled materials. Some of the things that you could use are biodegradable bubble wrap, Plant-based biomaterials or Starch-Based Biomaterials. When using green packaging the best thing to think of is the three R’s, Reduce, Reuse and Recycle. If you can reduce the amount of materials you are using by using tougher and thinner materials you will save in shipping costs and the job will get done just the same


Keep Things Simple

 When thinking of packaging there is always too much but that is for you to decide, if you can’t there is nothing wrong with going simple. Simple will make sure that your packages will be packed correctly and the packers will not be overwhelmed with the amount of options that would be needed to fulfill the order. Keeping it simple will also have increased quality because it increases the chance that the package will be packed properly and consistently, this will lead to a more satisfied customer.


Know your Target Demographic

During package design it is extremely important to make sure that you know who your  product is intended to go to. Your packaging needs to match the brand identity so that you will sell the ideal amount that said product. You need to make up different personas that may come in contact with your packaging and differentiate the scenarios so that it is ideal for everyone that you are targeting. Taking your own expertise into account as well, we have all had packaging that gives off an experience that gives you a sense of satisfaction, such as when buying a luxury good they will offer extra packaging like the Louis Vuitton that they wrap around their iconic orange box or when you have bought a product and the packaging was hard to open. Making sure that your packaging is going to appeal to a your target market will make sure that your packaging will be perfect for your purchasing demographic, which in turn will result in more sales.

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