Case Studies

Case Study – Direct Mail Campaign

Problem: The client needed a compelling design for a direct mail promotion, to procure a targeted list and to print and mail the promotion to increase traffic to their web site and generate leads.

Solution - A single source that can offer:

• Design the direct mailer to meet USPS specifications
• Research appropriate SIC Codes and procure list
• Merge and purge with current and supplied files
• Provide NCOA and presort for best postal rates
• Produce mailer with variable on demand printing for personalized mailing
• Return file for follow up

Results: Results included increase in client’s website traffic.

Conclusion: Complemar has received repeat orders from our client based on our ability to rapidly develop a direct mailer, procure a targeted list and deploy a personalized mailing to drive traffic to their web site.